Our Values


Better For You
We love straight-talking and honest advice. No anti-
ageing clichés here – we're a jargon-free zone. We're
also passionate about making effective skincare
available to everyone. We don't follow trends. We
simply source the best natural/organic ingredients,
backed by clinical know-how, and turn them into fresh
modern formulas at non-scary prices.
Beauty in simplicity
Better For Our Planet

We strive to be a mindful, sustainable business. Things
like: we source responsibly, from established suppliers
that share our ethical values. All our packaging is
recyclable, including our delivery boxes and stuffing.
We're also part of a carbon offset programme which
means we plant 15 trees for every employee. How nice
is that?

Better For Our Communities

We believe beauty can be a force for good. That's why
we donate a portion of our profits to causes that help
reduce sources of stress in our communities. Whether
it's helping cancer patients cope with the emotional
challenges of their treatment or working to elevate the
poorest members of society, we want to lend our
support and be part of the solutions.


We're so happy you found us. You can read a bit more
about our company philosophy, values and ingredients
here, or why not take a look at our bestsellers?
Skincare is self-care. Think of it as time for yourself, a
mindful break in your busy day. The simple act of placing
your hands on your face is healing. We use pure
essential oils in our nutrient-rich, spa-quality formulas
that not only smell sublime but also help relieve mental
and physical tension and stress. Relish in your moment.
You'll never look back.